INFLUENCER ACTIVATIONS
Curation of influencer profiles that align with Alfa Romeo's brand values and target audience - content by photographer @gibsterg
PHOTOGRAPHER
AUTOMOTIVE INFLUENCER
Community Building
Tailored a targeted list of influencers for a 3 months campaign
Brief influencers on objectives, key messaging and brand guidelines
Ensured content consistency across all profiles
Resulted in over 1.5 million views across all social media channels